14 June 2007 . NZ SmokeLess e-News 2:6    Back copies of  e-News: www.endsmoking.org.nz/newsitems2007.htm

From a Viewpoint paper in today’s  New Zealand Medical Journal http://www.nzma.org.nz/journal/120-1256/2587/-

Call to phase out commercial cigarette sales over next 10 years

Snuffing out cigarette sales and the smoking deaths epidemic

Murray Laugesen

Commercial cigarettes spread the smoking deaths epidemic. A law to end their sale can save an estimated 4000 lives and NZ$22 billion annually. A Ministry of Health discussion paper is now needed to outline a new comprehensive public policy package, designed to end cigarette sales within 10 years, and end the smoking mortality epidemic (not just control it). This would include proposals for legislation which could lead to a member’s bill or a government bill to amend the Smoke-free Environments Act, with a sunset date for ending cigarette sales.

Government, however, is likely to first want assurance it has the support of a wide consortium of medical, academic, health professional, anti-smoking advocacy and community groups, working in a strong and united coalition. Adoption of a core aim, such as “Phase out cigarette sales”, would make the intermediate steps more coherent, unite the sector, and facilitate public support.

Abstract

Smokers need new products and policies to escape smoking’s risks. And the next generation needs policies that will better protect them from becoming smokers.

Low-nitrosamine tobacco snuff (hereafter termed ‘snuff’) is 20 times less dangerous than cigarette smoking. Its sale as nasal snuff raises the question as to how long cigarettes, including cigars and pipe tobacco, should continue to be sold and allowed to hasten the deaths of 4000 New Zealanders annually.

Oral snuff has helped to reduce smoking to unusually low levels in Swedish men, is much less dangerous than smoking, and does not cause lung or mouth cancer. Moreover, smokeless tobacco (which includes snuff) could reduce smoking-caused health inequity for Māori. Snuff can improve population health, and more so if more smokers switch to it. Continued bans on snuff are now regarded by some experts as unsound public policy. Added to the mountain of evidence against cigarettes, sufficient evidence now exists for Government to use snuff to create safer tobacco choices for smokers, end cigarette sales altogether, and thus end the cigarette smoking deaths epidemic—in which 200,000 New Zealanders have died so far.

The New Zealand Government can:

Fund media campaigns to inform smokers of their new choices, and to urge them to quit smoking. (The 2007 Budget commits an extra $11 million per year for 4 years, an excellent start.)

Regulate for warnings on snuff cans stating that snuff is “addictive but much safer than smoking”, and regulate imports to only permit reduced-risk low-nitrosamine products.

Tax each class of tobacco products proportionate to the respective risks of each. (Tax cigarettes at 20 times the snuff rate, instead of at the same rate.)

Legislate, to expand the Smoke-free Environments Act’s aims to include ending the sale of cigarettes and ending smoking deaths—i.e:

- Allow oral snuff to compete with cigarettes for market share (and for the smoker’s nicotine receptors).

- Reduce addiction to smoking, by decreasing the nicotine content of cigarettes by 5% every 6 months. (Below 20% of current levels, most smokers will quit or switch to snuff.)

- Allot cigarette supply quotas to manufacturers and importers, decreasing by 5% every 6 months, on the grounds that cigarette smoke is irremediably toxic. The summed effects of these changes could end cigarette sales within 10 years, and prevent 90% of cigarette deaths within 22 years thereafter. ___________________________________________________________________________

The concepts involved in this phase-out plan include:

  • Commercial cigarettes spread the smoking deaths epidemic. 
  • The sooner the commercial cigarette is banished the sooner this epidemic can be ended.
  • Voluntary abstinence from smoking will take us so far, but eventually some compulsion will be required to put a stop to commercial cigarette sales.
  • "Prohibition" has two quite different meanings: Prohibition of smokers smoking and growing for personal use (opposed) . Prohibition of cigarette companies selling cigarettes (supported).
  • Government won't ban cigarette sales unless it has the support of medical and health professional groups.
  • The lead up to legislation could take five years and another 5 years could be needed for the legislated phase out of sales.
  • Ending sales of cigarettes cannot be considered until fewer people smoke.
  • Support measures have to be in place. Cigarettes have to be cost more, be less accessible, and become less addictive.
  • Alternatives to smoking, whether nicotine or snuff, need to be known as less harmful, less costly,  more accessible, and satisfying for smokers.
  • Once smokers have better products to help them quit, cigarette sales can be phased out with less fuss.
  • Tobacco addicts, smoking kills.
  • A clear statement from the medical and health professions, that cigarettes (and the other smoking tobaccos) must go, and their sales stopped within ten years, will accelerate a decline in smoking. Even if government does not agree, such statements will enable government to get tougher on cigarettes and smoking tobaccos (combustible tobacco).

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 Dr Murray Laugesen QSO chair; Prof Ross McCormick, Sir John Scott KBE, Trish Fraser MPH, Dr Marewa Glover, Trustees

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