Currently about 1% of NZ smokers have bought e-cigs without nicotine, but without nicotine e-cigs are not very successful in weaning smokers gradually off smoking. E-cigs are banned in NZ  if they contain nicotine. Medsafe says nicotine is a medicine under the Medicines Act and can only be sold if approved as a medicine. This means nicotine ecigs cannot be sold.

Prevalence of purchase and legal position.

1.

2.

because nicotine is made from tobacco it is a product of tobacco. This means tobacco and nonmedicinal nicotine in NZ comes under the Smokefree Environments Act. But first Medsafe would need to declassify nicotine in ecigs as a medicine, by taking out ecigs from under the Medicines Act.  The current ban preserves the monopoly-provider position of the cigarettes companies as being the only ones allowed to sell addictive nicotine vapour outside of a pharmacy.

Legislative position: Nicotine in NZ is a tobacco product if not a medicine

3.

End Smoking NZ is promoting use of 
e-cigs as one of its top policies

Currently about 1% of NZ smokers have bought e-cigs without nicotine, but without nicotine e-cigs are not very successful in weaning smokers gradually off smoking. E-cigs are banned in NZ  if they contain nicotine. Medsafe says nicotine is a medicine under the Medicines Act and can only be sold if approved as a medicine. This means nicotine ecigs cannot be sold.

End Smoking NZ supports the use of e-cigarettes.
Here's our position in detail.

4.

E-cigs do not by itself kill people and would be most unlikely to lead to tobacco addiction in the NZ tobacco policy environment, The Smokefree Environments Act strictly controls tobacco product marketing.  For example, as from tomorrow, “discount tobacco” signs at retailers are gone.

Risk of e-cigs being a gateway to adult tobacco addiction.

For a smokefree
New Zealand by 2025.